MISSION & VALUES
The mission of Florida Traffic is to keep Florida residents and visitors informed with up-to-date traffic news, including accidents, road closures, construction updates, best gas prices, safety tips, as well as any transportation and travel-related content that will be helpful to your Florida driving experience. We have divided this site into nine Florida regions to help you connect faster with the news that will be most relevant to wherever you are.
On this site, we uphold key values important to reporting the news, including honesty and transparency, citing sources, etc. We see our site and mission as a “work in progress”, pursuing improvement and growth through learning, risk-taking, listening and engaging, with the hope to become more effective and expand our reach and positive impact in Florida.
While publishing articles primarily focused on traffic, transportation and travel in Florida, we also publish articles and ads that we believe will benefit drivers and passengers alike, including tips on auto repairs, physical therapist options for recovery after an accident, advice on what to do in case of collision, the latest automobile technology, road trips and unique places to visit in the state, etc. We do accept guest posts on occasion, and at times publish opinion pieces as well as product- or general-issue based articles. The opinions expressed in these posts are not necessarily to be understood as shared, nor products/services endorsed by FloridaTraffic.net staff, owners, nor it's parent company, Connell Publishing, LLC simply because we have published it. We believe in providing a variety of points of views and opportunities, as well as encouraging the exploration and/or dialog it hopefully creates for our readers.
Reggie Connell is the Managing Editor of FloridaTraffic.net. Reggie started his journalism career in 1981 with the St. Pete Times working the desk as well as writing for the sports department. He attended the University of Florida and served as a journalist on two of the student newspapers there, The Independent Florida Alligator and The Student Leader. Having won awards for his writing and editing, and with a few years of additional business experience in insurance and mortgage sales, Reggie soon bought and ran City Magazine in Altamonte Springs, serving as publisher and managing editor there, while also writing and publishing his first book in 2014, Falconland, an historical novel on the life of the 13th century King Frederick. While working on the sequel to Falconland, Reggie took on the managing editor role for The Apopka Voice in 2015, and just two years later became its owner. Reggie will continue serving as the managing editor for both sites now, contributing to Florida's growth and prosperity via honest, ethical and quality journalism.
Denise Connell is the publisher of FloridaTraffic.net. With a BA in Interpersonal Communication from the University of Central Florida and an MA in Religious Studies from La Sierra University in California, Denise has served the Central Florida community since 1992 through organizational leadership, teaching, writing, motivational speaking, and life-design coaching. She has led and guided businesses, non-profit organizations, departments, teams, and individuals in finding their vision and creating a better world. Denise’s heart and focus have always been on inspiring change for more passionate, purposeful, and difference-making kind of living. It is her hope that as publisher of FloridaTraffic.net she will be able to serve residents and visitors of Florida by providing needed traffic and travel news that will help make their everyday a bit more informed and hopefully less stressful. In addition, Denise will continue to oversee the internship program launched in the spring of 2021, mentoring Florida college students studying journalism and online publishing.
Mark Goldstein - Marketing & Advertising - Mark is best described as a “people helper”. He has an intense passion to help others succeed in business & nonprofits by developing and implementing creative marketing strategies. Mark has over forty years of experience in sales and marketing which includes broadcast media, print, home-based, Internet, trade show, and for eleven years served as the president of the Central Florida Christian Chamber of Commerce.
Interning Correspondents: We partner with local college and university internship programs to provide students with real-world experience, mentoring, and opportunities for publishing and building their portfolios. Typically our interns are studying journalism, communications, digital media, and / or business, and are either enrolled in studies or recently graduated. We have had the joy of working with interns from Full Sail University, Seminole Community College, University of Central Florida, and Valencia Community College. Occasionally we also take on high school interns who are especially recommended and qualified.
The parent company for both FloridaTraffic.net and TheApopkaVoice.com is Connell Publishing, LLC.
Questions about our news site or advertising? Suggestions or ideas? Feel free to email or call us. We’d love to connect. 407-415-6218; info@FloridaTraffic.net.
